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Audio Branding in Coca-Cola Advertising

October 18, 2015 by Jack Menhorn

So last weekend I was on vacation in Atlanta with my recently proposed-to fiancee. In addition to going to a Ghost show, zoo, and the aquarium; we hit up the World of Coke. The World of Coke museum is less of a museum and more of a huge advertisement for Coca-Cola beverages. From getting funneled in a short guided tour of memorabilia and then getting herded into a huge … [Read more...]

Thoughts on Limitations in Game Audio

October 13, 2015 by Doron Reizes

Rob Bridgett is an audio director at Eidos-Montréal. Leonard Paul is the president of the School of Video Game Audio. Images courtesy of Rob Bridgett & Leonard Paul Nine years ago, we collaborated on an article on the idea of limitations for Gamasutra and wanted to see where our thoughts would take us. This time around, rather than produce another article, this … [Read more...]

Interview with Rich Vreeland (Disasterpeace) on Restrictions

October 12, 2015 by Richard Gould

Earlier this month on a rare rainy Bay-Area day, I sat down with composer and musician Rich Vreeland (aka Disasterpeace) to discuss last month’s theme of “Restriction”. Rich is best known for his work in video games having composed music for “Fez”, “Bit.Trip Presents: Runner2”, "Gunhouse" and the forthcoming “Mini Metro” and "Hyper Light Drifter". Most recently his score to the … [Read more...]

Review: Sonarworks Reference 3 & Measurement Microphone

October 8, 2015 by Richard Gould

Oh The Variables When you consider the variables in play when dealing with audio, it amazes me that we’re able to create anything that sounds even half-decent to someone else. Author-End Variables How the authorship software processes audio Digital-to-analog conversion quality Unbalanced monitors / headphones The acoustic space Monitor placement Mix … [Read more...]

Celebrating Dogme

October 7, 2015 by Cormac Donnelly

When the topic of restriction first came up I immeadiately thought of the Dogme 95 movement. It seemed like such an obvious response that I spent some time hunting around for another topic. Inevitably though I’ve come back to Dogme. Partly because it really is a great example of working under restriction, but also because the films created within the movement are so striking in … [Read more...]

New SFX Libraries: September Recap

October 5, 2015 by Adriane Kuzminski

This is the beginning of a new series to recapitulate each month's SFX library releases. If you have a release occurring soon and you would like it to be included on our list, send us the details through our SFX Independence Submission form.   September brought us several SFX libraries with an overarching theme of darkness. Deep-water beasts, mysterious sci-fi … [Read more...]

Monthly Theme: Film Theory

October 1, 2015 by admin

From time to time, while working specifically on the audio portion of film projects (this is true for other mediums as well, though this month is focused on film), a sort of "tunnel vision" can occur and it is easy to overlook the importance of film as a complete artform and its impact on the world around us. This month's theme of Film Theory gives us all a chance to take a … [Read more...]

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