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News: Sound Decision – Inside the world of audio branding

October 23, 2015 by Adriane Kuzminski

A cursor hovers over the time on a Windows 95 screen, displaying the date as October 23, 1995. An exclamation pops up to say, "You keep checking the date. You must be confused. It's 1995. That feeling that you installed Windows 95 a long time ago is just confusion. Windows 95 will now run Solitaire to calm you."

User Interface sounds are a breed of their own. Some clearly represent their actions, such as the epochal 'door opening' to indicate a contact has logged on or the equally attention-grabbing announcement that "you've got mail," which rationalized why you had to tie up the phone line another five minutes. Other sounds attempt to bind emotions to their actions; the wistful start … [Read more...]

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