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Audio Branding in Coca-Cola Advertising

October 18, 2015 by Jack Menhorn

So last weekend I was on vacation in Atlanta with my recently proposed-to fiancee. In addition to going to a Ghost show, zoo, and the aquarium; we hit up the World of Coke. The World of Coke museum is less of a museum and more of a huge advertisement for Coca-Cola beverages. From getting funneled in a short guided tour of memorabilia and then getting herded into a huge … [Read more...]

Separating Your Signal from the Noise: The Intersection Between Bit Depth and Branding

August 26, 2013 by Doron Reizes

As a sound designer, there are many different thoughts that come to mind when considering a topic such as noise.  Everything from using tone generated noise, like white noise in the designing of sound effects, to a technical discussion on different types of dither algorithms, but when I kept thinking about noise, one slightly different viewpoint of the word "noise" kept coming … [Read more...]

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