Joel Beckerman, Man Made Music (Photo credit: Mickey Alexander)PHOTO CREDIT: MAN MADE MUSIC Intriguing article on branding and “audio pneumonic” construction. Interviews Joel Beckerman, composer and sound designer, on the importance and emergence of audio branding, as compared to visual branding. Beckerman expresses that there is no "lying in sound" … [Read more...]
WTF: The "Inventor" of the Wilhelm Scream Takes a Shower
Check this funny video of an advertising campain from a spanish company of natural gas called "Gas Natural Fenosa". The guy says something like this: Have you heard about wilhelm scream? It appears in many films. I invented it, but it's time to retire. That's because I choose the "Duchas sin Gritos" (Showers without screams) plan from "Gas Natural Fenosa" with ten months of … [Read more...]