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Is Sound Design the Next Frontier for Branding?

September 13, 2018 by Peter Hustedt

 

Joel Beckerman, Man Made Music (Photo credit: Mickey Alexander)PHOTO CREDIT: MAN MADE MUSIC

 

Intriguing article on branding and “audio pneumonic” construction. Interviews Joel Beckerman, composer and sound designer, on the importance and emergence of audio branding, as compared to visual branding. Beckerman expresses that there is no “lying in sound” and the importance of realism and believability for audio branding.

Filed Under: news Tagged With: advertising, audio branding, audio pneumonic, composer, interactive audio, interactive media, sound design

Trackbacks

  1. Week 4 – AIM110.1 Patchwork Task (Media Hunt) – Jack Gerovich AIM110 says:
    November 22, 2018 at 10:46 pm

    […] Designing Sound, P.H. (2018) Is Sound Design The Next Frontier Of Branding? Retrieved from https://designingsound.org/2018/09/13/is-sound-design-the-next-frontier-for-branding/ […]

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