Joel Beckerman, Man Made Music (Photo credit: Mickey Alexander)PHOTO CREDIT: MAN MADE MUSIC
Intriguing article on branding and “audio pneumonic” construction. Interviews Joel Beckerman, composer and sound designer, on the importance and emergence of audio branding, as compared to visual branding. Beckerman expresses that there is no “lying in sound” and the importance of realism and believability for audio branding.
[…] Designing Sound, P.H. (2018) Is Sound Design The Next Frontier Of Branding? Retrieved from https://designingsound.org/2018/09/13/is-sound-design-the-next-frontier-for-branding/ […]