Jerry Berlongieri is an audio director, composer and sound designer currently residing in Cambridge, MA.
“I’ve never really regarded inspiration and distraction as mutually exclusive. I tend to see distraction as a form of inspiration. “
“My advice would be: ‘Don’t avoid it, don’t push it away or see it as the enemy. Steer into the skid and see where it takes you.’
Distraction serves as a mental safeguard, protecting you from obsession. It also serves to remind that creativity is personally expressed through the synthesis of experiences around you.
I don’t mean to over-romanticize distraction, either. When a deadline is looming you can’t let distraction morph into avoidance. The trick is convergence, allowing creativity the freedom of promiscuity, but directing these dalliances back toward some commonality. Recognize a playful distraction as a potential contribution to the present course.
All are windows peering in to the problem you’re trying to solve. You may not see the connection right away, between salads and sound design, but there is one. Connect the dots.
An intelligent mind recognizes patterns, a creative mind invents them.”