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Posted by on Oct 18, 2015 | 5 comments

Audio Branding in Coca-Cola Advertising


So last weekend I was on vacation in Atlanta with my recently proposed-to fiancee. In addition to going to a Ghost show, zoo, and the aquarium; we hit up the World of Coke.

The World of Coke museum is less of a museum and more of a huge advertisement for Coca-Cola beverages. From getting funneled in a short guided tour of memorabilia and then getting herded into a huge theater to watch a 7 minute commercial for Coca-Cola, the entire experience feels very much targeted at emotion, sentimentality, and and nostalgia.

The most interesting thing to me about the visit throughout the museum was the lack of actually seeing the brown liquid. Outside of a miniature working version of the Bottle Works, where you get to see them bottling Coca-Cola, you don’t *see* it.  However, you certainly hear it.

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Posted by on Aug 27, 2015 | 0 comments

News: Dolby Institute “Conversations with Sound Artists” Podcast Series

We as a community are lucky to have a number of amazingly informative resources available to us, and podcasts count among the most popular. Well, add a new one to your listening list: the Dolby Institute, in conjunction with SoundWorks Collection, is presenting a limited number of podcasts in a series entitled “Conversations with Sound Artists”. For the first episode, released a few days ago, they speak to Randy Thom of Skywalker Sound. Read more info on the podcast on SoundWorks Collection’s page.

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Posted by on May 7, 2015 | 1 comment

SoundWorks Collection: The Sound of The Idealist

In a recent video, SoundWorks Collection speaks to Sound Designer (and Designing Sound Contributing Editor) Peter Albrechtsen and Sound Rerecording Mixer Lars Ginzel about their work on the Danish film “The Idealist”. In the video, they discuss their uniquely sonic approach to the film, which concerns a journalist who exposes the biggest political scandal in Danish history. They also discuss the film’s use of Dolby Atmos and the opportunities it afforded them.

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Posted by on Aug 8, 2014 | 0 comments

Film Sound Tips by Glenn Kiser, Director of the Dolby Institute


Indiewire has published a guest post by Dolby Institute’s director Glenn Kiser in which he talks to filmmakers about the importance of sound design from the beginning of production.

Making a movie is a never-ending series of compromises, and nothing is as good as the original concept you had in mind. But if you’re really lucky, there’s a moment of alchemy that can happen in the editing room when you put the right piece of music or the right sound effect into the cut. Suddenly something magical happens, and the thing comes to life. You forget about the perfect location you couldn’t secure and the cold your lead actor had on the day you shot the emotional scene. It stops being a maddening litany of disappointments and becomes a movie.

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(via musicofsound)

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Posted by on May 13, 2014 | 0 comments

Big Noise Go Boom: Bass Management and Your Subwoofer


That's a lot of bass

That’s a lot of bass

Let’s talk about surround sound systems for a quick second, shall we?

A modern surround sound system, in its simplest form, consists of six channels; Left, Center, Right, Left Surround, Right Surround, and the Low Frequency Effect channel. The first five channels are all fairly self-explanatory, denoting the location of the speaker itself and the channel’s location in the sound field. That last one, the LFE, is a little bit more complicated. 

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